|Date Posted||September 1, 2020|
Employment Status: FT
The Business Development Specialist attracts and retains new and existing business clients to generate new business for the
organization. Serves as the first-line customer contact. Develops marketing materials to solicit business. Assists in the preparation and
delivery of business presentations and proposals. Generates client satisfaction surveys and compiles and analyzes results. Participates
in the development of departmental strategic plans and budget.
The individual in this role is accountable for working collaboratively with LGH executives to ensure that strategic priorities and
growth initiatives are developed and effectively implemented, monitor and measure results, and develop with the system
communication department targeted strategic and tactical marketing collateral materials.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Identify appropriate opportunities for expansion and retention of LGH’s corporate wellness and telehealth services
Effectively solve business and industry needs by working with external partners, including significant healthcare insurance
payers and Acadiana Healthcare Alliance network providers and internal stakeholders
Develop and deliver accurate, well-structured written documents and presentations to facilitate communications with
Work closely with leadership on programs related to wellness, population health, and care coordination with external
Maintain communication with all stakeholders
Track details of the project and project status using formal processes and tools
Act as a single point of contact for business opportunities with external customers
Support the development of an effective communications plan for project announcements
Secure all data associated with projects and provide continuing support after project announcement that assures successful
Serve as project contract monitor over the life of certain incentive agreements when assigned this responsibility
Uses video-conferencing technologies, telehealth technology, and scheduling software to provide demonstrations for
Implements solutions, trains/supports potential clients and team members, and provides technical assistance as part of
business relationship development
Performs duties with professionalism, exhibits outstanding customer service, and operates with sensitivity to the diverse
landscape of healthcare at all times
Performs other duties as assigned by management.
Bachelor’s degree in Business or Marketing or related discipline or equivalent experience is required.
Three to five years of experience in a health care setting preferred. Computer literacy required.
Strong knowledge of business, marketing and finance principles.
Baseline knowledge of the healthcare landscape and available telehealth and wellness solutions.
Proficiency in various computer software including Microsoft Office (Word, Excel and PowerPoint)
Excellent verbal and written communication skills
Excellent problem-solving, decision-making, interpersonal skills
Ability to decipher and understand data, assess and develop plans to respond to data and develop and implement effective
plans to support growth.
PHYSICAL DEMANDS AND WORKING CONDITIONS:
Medium Work as defined by the U.S. Department of Labor constitutes a maximum lift of 21-50 pounds on occasion and/or a
maximum lift of 11-25 pounds on a frequent basis
May be required to assist in the turning, lifting, or moving of equipment as well as walking
Traveling by vehicle to and from various locations ie., employers, schools, law enforcement facilities etc.